Amazon is the biggest online market in the world, and brands big and small use it all the time to reach new customers and grow their businesses. With more than 300 million active users around the world, Amazon gives brands a huge chance to connect with customers and make more sales.
Brands must have a plan for building and growing their customer base on Amazon if they want to take advantage of this chance. Here are five innovative ways that brands can use Amazon to get more customers:
Data-driven Amazon strategy
A data-driven Amazon selling strategy involves using platform research, trend analysis, analytics, and data to make decisions about how to optimize your product listings, advertising, pricing, and fulfillment strategies on Amazon. Look at your sales data to find trends and patterns and figure out which of your products are most likely to sell well on Amazon. Even though the market potential on Amazon is huge, you need a good plan and a product that sells well there to be successful.Let Amazon handle fulfillment
Amazon has a number of fulfillment options, including Fulfillment by Amazon (FBA), which can increase the visibility of your product and make it more appealing to customers who want it quickly, reliably, and for free within two days.With FBA, Amazon stores your products in their fulfillment centers, picks, packs, and ships orders to your customers on your behalf. This not only makes sure that your products ship quickly and reliably, but it also makes them eligible for Amazon Prime, which can make them more appealing to customers and, in the end, lead to more sales.
Even though Amazon handles customer delivery, it's still your job to make sure you have enough stock at Amazon's warehouses to fill orders. Possibly the worst thing you can do if you sell on Amazon is run out of stock! You can never get back the money you lost because an item was out of stock.
Make sure people can see your products
In the same way that traditional website marketing works, successful Amazon sellers optimize their product listings so that Amazon's search engine can find them on its own. Making sure your product listings are optimized is the first step to building a strong base on Amazon. This means that your product titles, descriptions, images, and keywords should be tailored to Amazon's search engine algorithm, which decides where your product shows up in search results.Also, when your products are seen, make sure that they have been professionally photographed from different angles, have a high resolution, and, if possible, include infographics. This will help customers understand what they are buying better and make it more likely that they will buy something.
You can also buy advertising on Amazon through their Amazon Ads program, which gives you a number of options to help brands get more attention. Sponsored product ads show up at the top of search results and are based on relevant keywords that customers use when looking for products on Amazon. Sponsored brand ads, on the other hand, have the brand's logo, a custom headline, and a number of the brand's products.
On the other hand, sponsored display ads let brands target Amazon customers who have already looked at their products or similar ones. These ads can help people learn about a brand and boost sales.
By advertising on Amazon, brands can reach new customers and get more attention on the site.
Use reviews from customers
Customer reviews are a key part of getting potential Amazon customers to trust the site. Positive reviews can help bring more attention to your product, boost its search ranking, and lead to more sales.Include a request for a review on the product packaging or in follow-up emails to get people to write reviews. You could also give them something in exchange for a review, like a discount on their next purchase.
It's important to remember that Amazon has strict rules about asking for reviews, so make sure you follow these rules to avoid getting fined or having your account closed.
Offer prices that are competitive
Price is a big reason why many Amazon customers choose to buy something. If the prices of your products are too high compared to similar products on the platform, customers may choose to buy from a competitor instead.Make sure your prices are competitive by looking at the prices of similar products on Amazon and changing your prices to match. You might also want to offer sales or discounts to bring in new customers and boost your sales.
To build and grow a customer base on Amazon, you need a plan that takes into account the platform's unique features. By optimizing your product listings, using Amazon advertising, taking advantage of customer reviews, setting competitive prices, and taking advantage of Amazon's fulfillment options, you can bring in more customers and sell more on the platform.