Ecommerce How New Gaming Technologies Are Shaping Marketing Tools and E-Commerce Rachid Achaoui Currently, the gaming sector is not only for playing games but also serves other purposes. Today, it leads the way in developing new ideas f... Show moreShow more
Business From Quarterly Planning to Real-Time Foresight: The CFO's New Playbook Rachid Achaoui Nowadays, with the fast pace businesses face, being fast is what ensures organizations survive. Quarterly planning is being surpassed by re... Show moreShow more
Business The Modern CFO: Why Contract Management Has Shifted from Legal to Finance Rachid Achaoui Contract management is now considered to span from the legal team to the finance team. An unseen shift is happening in business today: contr... Show moreShow more
marketing The Human-Algorithm Partnership: Building Smarter Marketing Systems Rachid Achaoui The way businesses connect with their audiences has been transformed by algorithmic marketing in today’s digital world. Yet, the truth is o... Show moreShow more
Featured Transform 404 Error Pages into Powerful Lead Generation Assets Rachid Achaoui Have you ever visited a “404 Not Found” page and left straight away? You are not alone. 73% of users who visit any generic 404 never return ... Show moreShow more
Featured Generating Qualified Leads Through Social Media: A How-To Guide Rachid Achaoui Acquiring qualified leads has turned out to be the endgame for businesses wishing to translate social media presence into real revenue in ... Show moreShow more