Meta AI to Formulate Personalized Content and Advertising
Meta Platforms stated that it will start to apply AI chat interactions to personalize the content and advertising in its apps, such as Facebook and Instagram, starting December 16, 2025. The change will effect users who interact with Meta AI, the generative AI assistant of the company, whether via text or voice.
Meta says that these interactions between AI and the existing user information, including likes, follows, or a history of activity, will be used to further refine Reels, posts, and ad recommendations. Dynamically, say a user talks to Meta AI about hiking, they will subsequently see hiking groups, updates about hiking trails with friends, or outdoor equipment advertisements.
Christy Harris, the privacy policy manager of Meta, said: The interactions of people will merely be another ingredient that will be included to personalize feeds and advertisements.
Notifications + Rollout Timeline
Meta assured that it will inform the users about the change on or after October 7, 2025. Significantly, those who use the Meta AI will not have the choice not to be updated on this personalization.
Most parts of the world will start in December 16, although it will not roll out in the United Kingdom, the European Union, and South Korea because of the differences in regulations. As time goes by, Meta will extend the feature to other markets.
The way Meta AI Personalization works
The company pointed out that AI chat data will be seen as one more signal in its more general personalization system. It implies that the chat with Meta AI on hobbies, travelling, or entertainment will shape what the users see on their feeds and what advertisements are shown.
- Voice and text input: Both of these types of interactions will be examined.
- Connection with the existing data: Likes, followers, and the history of engagement will continue playing the biggest role in personalization.
- Targeting ad and content: It will be recommended to Reels, posts, and sponsored ads.
As an example, a discussion about food and cooking might lead to proposed video recipes, food clubs, or advertisements of kitchenware.
Delicate subjects not to be used in Adverts
Meta explained that sensitive conversations are not going to be used to advertise. It covers the discussions of:
- Religious beliefs
- Sexual orientation
- Political views
- Health conditions
- Racial or ethnic origin
By removing such categories, Meta seeks to overcome the problem of privacy and not targeting users with advertisements according to their personal or sensitive data.
Meta AI's Growing User Base
One of the most popular tools that the company has implemented is Meta AI, where 1 billion monthly active users are registered in the family of apps of Meta. During the annual shareholder meeting in 2018, CEO Mark Zuckerberg emphasized that the strategy of 2025 is further personalization, the development of voice conversations, and the increase of entertainment capabilities.
More broadly, the company has in recent years started to make a bigger move into AI-enabled consumer products with the launch of its first consumer-ready AI-based smart glasses with a built-in display at the annual Meta Connect conference.
The Tech Giant AI Monetization Industry Overview
This shift by Meta is amid other leading tech firms such as Google and Amazon also commercialising AI tools. Nonetheless, most of the market rivals specialize in cloud-based AI services, but Meta is also one of the first to scale AI chat interactions to personalize content and advertising on multiple platforms.
The move will place Meta in a position to capitalize on its vast user base, and deploy AI into the daily digital lives of users to a greater extent.
Consequences on Users and Advertisers
The implication of using AI chat data in personalization has a number of implications:
- To users: Feeds and ads can become more personalized and part of real-time interests as revealed in a Meta AI conversation. Nevertheless, some would be concerned by the absence of an opt-out option as they would want more stringent control of their data.
- To adverts: The brands will have a better chance of more accurate targeting, because the advertisements will be based not only on how a user has been active, but also on what they are talking about as well. This may enhance the performance and the engagement.
- To regulators: The omission of the UK, EU and South Korea underscores the fact that there are continuous discussions on the privacy, consent, and data utilization in various jurisdictions.
The balancing between Personalization and Privacy
The ruling at Meta highlights the conflict between privacy and personalization in the digital economy. Although AI-driven recommendations will help to improve user experience, the issue of transparency and control also emerges.
Meta is trying to find a compromise by avoiding sensitive issues when targeting the ads. Nevertheless, the lack of an opt-out possibility might still be the source of debates concerning user control and data rights.
One Step Forward: AI-based Personalization in the Future
As Meta continues investing more in AI personalization, it can be expected that the company will broaden its activity beyond content and advertisements to other fields, including entertainment, commerce, and wearable technologies. Since 1 billion users already use Meta AI, the magnitude of this implementation can introduce new norms of introducing generative AI into the mainstream digital environment.
Meanwhile, regulators, privacy advocates, and users will keep a close eye on the way in which Meta will carry out these changes. The issue of innovation, personalization and privacy will be the issue of contention.
