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Tips to Keep Your SEO Strategy Updated Throughout Google’s Changes

The one thing that might seem very difficult for website owners to master is search engine optimization (SEO). It is true that SEO is constantly evolving, thanks to the continuous changes Google makes. Many website owners looking to attract users might feel overwhelmed by this challenge. Fortunately, there are steps you can take to better manage SEO and stay ahead of the changes that come when Google updates its algorithm.

Tips to Keep Your SEO Strategy Updated Throughout Google’s Changes

Be Aware That Algorithm Changes Are Constant

SEO is not something that remains stagnant. As a website owner, such as the owner of a self-storage website, you need to understand that continuous changes in how Google operates are always looming. For example, in May 2024, there were two separate algorithm updates on May 6 and May 14. These updates were not trivial. The May 6 update, dubbed “Reputation Abuse,” could result in websites being de-indexed from Google altogether. The May 14 update involved the implementation of AI in search results to produce automated summaries.

Each of these updates can have significant effects on websites, and they were launched just eight days apart. Although there may be longer gaps between updates, everything can change suddenly when Google decides to release major updates consecutively. This is what you should expect from Google: there will always be changes, and the next one is never far off. Treat SEO as an ongoing business process; it is never a one-time investment.

Prioritize User Value Over Algorithm Manipulation

In the past, website owners learned “tricks” that allowed them to “game” Google’s algorithm by doing small things that helped them achieve a high search engine ranking without publishing content users wanted to see. This produced many spam-like websites with little actual value to users. While these so-called tricks might have worked for a few years, Google eventually wised up to the strategies being used.

In direct response to this abuse, Google’s algorithms have been adjusted to evaluate the actual quality and usefulness of the content provided to users through a particular website. SEO is no longer just about things like keywords and meta tags. Instead, it is more about the user experience. If your website does not provide value to users, it will be de-emphasized in Google search results. In extreme cases, your site may be de-indexed entirely.

Acquire High-Quality Links

In addition to high-quality content that provides value and usefulness to users, one strategy that still works for building strong SEO is acquiring high-quality links to your website. Google still sees this as an indicator that your website is trustworthy and valuable to the broader internet community. However, the key here is that the links must be what Google considers “high quality.” Conversely, many “low-quality” links can have the opposite effect, with the algorithm penalizing your website.

The difference between low-quality and high-quality links is not too complex to understand. One metric Google uses to judge links is something known as “authority.” Authority, in this case, is the power Google attributes to a website linking to another site. If a website is already ranked highly on Google, for example on the first page of search results, getting a link on that site will likely benefit your site significantly.

However, this will not be as simple as just signing up for Twitter and spamming links to your website. Google is aware of how easy that is, and social media links are judged differently from highly popular independent blogs. Simply linking your site in the comments section of such a blog will not work either. Links need to be presented in a way that provides value to users once again, rather than mere advertisements, and acquired in a manner that seems like a legitimate endorsement from that site.

Rely on Authorship Over AI

One thing that has certainly generated a lot of buzz recently is artificial intelligence (AI). Many business owners might assume the benefits of AI are limitless and that it can be used successfully to cut costs and increase efficiency across all areas, including website content creation. While the idea of producing website content such as blog posts through AI might seem novel now, Google is already onto it. Google is aware that AI-generated content can be another simple means of manipulating the system. This is especially true if AI-generated content is not actually useful to real humans, which is often the case with much general, dull, and sometimes nonsensical AI content.

Instead, Google, anticipating the negative impact of AI on website content, has begun emphasizing something known as “quality authorship.” This means that anyone credited with creating or writing website content will now be considered when determining how a website is ranked by Google. This implies that value will be added to SEO when actual authors are credited. Authors who are assessed by Google as notable or experts may receive a more positive boost in rankings.

Overall, Google’s primary standard these days is evaluating user experience. If your website attempts to manipulate the algorithm without offering much to users in return, you can expect the algorithm to eventually catch up with your strategies. While they might work today, chances are they won’t work forever.

Achaoui Rachid
By : Achaoui Rachid
Hello, I'm Rachid Achaoui. I am a fan of technology, sports and looking for new things very interested in the field of IPTV. We welcome everyone. If you like what I offer you can support me on PayPal: https://paypal.me/taghdoutelive Communicate with me via WhatsApp : ⁦+212 695-572901
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