Nowadays, you nearly can't do business without being on the internet, which is why SEO is more vital than ever for marketing most enterprises. However, not every marketing firm can afford to recruit in-house SEO professionals, and the more boutique you are, the more probable that is the case.
SEO resale might be the solution. To deliver SEO services to their customers, SEO resellers work with third-party white-label SEO businesses. You pass on your customers' SEO demands to the white-label firm. They'll determine which goods and services are suitable, develop a plan and strategy, and then let you know when you can anticipate the completed result. You may then resell that final product to your clientele under your own brand. You get to claim ownership, and your customers will never know it's not your work.
White labeling isn't only for SEO anymore
Paying a third party to handle SEO services may sound strange if you've never done it before, but white-labeling is a rather typical business strategy. Many companies purchase items from third-party producers and resell them under their own labels. This reduces expenses for resellers, which they may then pass on to customers. It also allows companies to offer more items than they could otherwise.
You may use the same logic to provide SEO services to your customers. While you may not be able to afford to pay SEO specialists to work for you, you can most likely afford the comparably cheaper fees white-label SEO businesses may offer due to economies of scale. SEO resellers may save money, get more customers, and provide more services.
All you need to do is choose the right white-label agency to work with
How can you locate a reputable white-label SEO firm? Begin by Googling. A solid SEO business should be able to rank at the top of search results for white-label agencies in your region. Examine their website; is it mobile-friendly? Fast? Is it mobile-friendly? Is the website simple to browse, and does the material make sense?
Next, search for evaluations of any white-label SEO services you're considering on reputable websites such as G2, Trustpilot, Better Business Bureau, and TrustRadius. Request case studies and portfolios of past work from firms. Inquire about their SEO tactics and be aware of which black-hat approaches should raise red flags. Look for straightforward pricing and a payment structure that fits your company's requirements; for example, if you'll be doing a particular amount of hours of work on a regular basis, a monthly payment plan would probably be better for you than a project-based payment plan.
Sign Your Contract and Begin Selling Your SEO Services to Customers
When you locate a white-label SEO business eager to work with you, you can sign a contract and begin delivering SEO services to your customers. If you're just working with a white-label SEO firm for a set term or deliverables, it may be specified in your contract. Other details will include who will retain ownership of the intellectual property developed, as well as what kind of deliverables will be made, when they will be delivered, and, of course, how much they will cost. Your contract will undoubtedly include a white label license that allows you to brand any deliverables purchased from the white label agency. A non-disclosure provision is also common.
You may begin selling SEO services to your customers as soon as the contract is signed! You'll be ready to go from day one, which is preferable to spending months ramping up while looking for pros to recruit yourself. Using a white-label SEO service is similar to hiring your own SEO team, but without the burden. You'll be able to provide continuity of service and perform whatever SEO job your customers need.
Becoming an SEO reseller is a terrific method to provide SEO services to your customers without the price and time commitment of establishing your own SEO team. Instead, you may outsource your customers' SEO work to a third-party business that will allow you to brand the job with your own name. It's an excellent technique to increase money and attract new customers with no effort.
