In the digital age we live in now, real estate businesses that don't have an online presence risk being left behind. The National Association of Realtors says that more than 90% of people who want to buy a home look for homes and real estate services online. This means that having a well-designed website, an active social media presence, and high-quality digital content is no longer an option; it's a must.
By being proactive about their online presence, real estate businesses can connect with more potential clients, build trust and credibility, and ultimately make more money.
Here are five key ways that real estate companies can improve their online presence and stay competitive in an industry that is changing quickly.
1. Figure out who your best customer is
Your online presence will only be useful if it gets to the right people. Spend some time narrowing down who you want to reach. Think about the person's age, gender, level of education, location, income, size of family, hobbies, and interests. This information will help you target the right people with your marketing.2. Do an analysis of your competitors
Analyze your competitors' businesses carefully to find out their strengths, weaknesses, and trends. This will help you figure out what kind of content people are interested in and what kind of content your business can make on similar topics that focuses on your expertise and benefits—what makes you different and why people should work with you.3. Make content that makes people want to read it
Good content will show off the skills and services that set your real estate business apart from the competition while also informing, educating, and entertaining customers.
These things could be:
- Blog posts that teach clients how to buy or sell a home and give them tips and other useful information
- Potential buyers can get a more in-depth look at a property through videos and virtual tours.
- Infographics that show trends and data about the real estate market in a way that is easy to understand.
4. Use email marketing and tools for retargeting
Email campaigns are a great way to stay in touch with leads and show new and old clients that you can be trusted. Email campaigns that work don't have to have all-new content, either. Many successful campaigns either use content that has already been made or point people to high-quality content that has already been made.You can also use retargeting to show ads to potential customers who have interacted with your email campaigns, website, or other digital content in the past. This gives you a chance to remind them about your services and get them to act. For example, if you create a custom audience in Facebook Ads Manager, you can show Facebook and Instagram ads to your email subscribers who haven't yet converted.
5. Keep an eye on your online presence and evaluate it.
Data is an important part of making sure your digital content works well. Use tools for data analytics to figure out what's working and what's not, and then make strategic decisions about how to move forward. For instance, if people aren't responding to your social media posts, try posting at different times of the day or adding more visual content.Improving the online presence of your real estate business is very helpful, but it takes time and work. By figuring out who your target audience is, making high-quality content, optimizing your website for search engines, and using data analytics to guide your strategy, you can have long-term success and make a lasting difference in your local community.