Most business websites have a blog section that helps them improve their search rankings and share their knowledge and expertise with their visitors.
But many marketers don't realize that your blog section also needs structure.
Having a good structure can help people find the information they need in a way that makes sense and is easier on the eyes.
On top of that, it helps your SEO.
When your content is well organized, it's easier for search engines to find relevant content and rank your blog higher in search results.
You must be wondering how to set up a well-structured blog section now that you know how many benefits it has. So content silos come into play. What are content silos, then?
What do "content silos" mean?
Content silos are a way to group information on a website into topics or categories so that it's easier for people to find what they're looking for.They should be set up by topic so that users can find the information they need more quickly and easily.
The best thing about content silos is that they help your search engine optimization (SEO) by making it easier for search engine crawlers to find and index related content.
Now, the question is how to make a content silo for your blog that works well. In the next section, we'll talk about four important steps that can help you build a powerful content silo for your blog.
So let's look at them.
1. Do a survey to find out where your audience is having trouble.
Do a lot of research to find out what is bothering your target audience. Putting together a survey with the right questions is the fastest and best way to do this. So, think carefully about what you want to find out: What problems does your audience face? How do they deal with them right now? How much do these problems cost?So, you get good information that will help you write what your audience wants to read. In your blog posts, you can address their problems and offer solutions that fit your product or service. For example, you can create content silos based on each type of pain point or type of solution.
To get as many responses as possible, post the survey on your website, send it out in the mail, and talk about it on your social media pages. Give your audience a score and feedback at the end of the survey to give them a reason to fill it out. Your audience will be interested in what you have to say because you are giving them something extra for free.
The biggest benefit is that you can run the survey for as long as you want. Because you are always collecting data, you can change your content based on how people respond. So, you can add new information to old articles and make them last forever.
Once you know what your main topics are, you need to do keyword research to make sure your blog posts are optimized for search engines.
2. Do keyword research to start.
Before you can create content silos, you need to know what your blog is going to be about. This will help you figure out which topics in your silo are related and which are more general.Once you know that, you can start researching keywords. This will help you figure out what kinds of things to put in your silo. It also helps you figure out the best search terms and phrases for a certain subject.
It's important to know these phrases and topics because you can use them to come up with sub-topics and other related content for your silos. Don't forget to make a spreadsheet where you can put all of your keywords.
3. Make pages for the different types of content.
Once you have your keywords ready, you can find the subtopics and make the pages for your silos. Review the keywords and choose the ones you want to add to your first silo.Now, you can choose your silo in two different ways. In the first one, you should choose the most important topics for your business.
This method helps you give your audience something of value from the start of your website. This method isn't very good for your SEO, which is a bad thing.
In the second method, you want to choose keywords that are the easiest to find. Now, make content for those keywords that focuses on long-tail keywords. This is a great way to improve your search rankings overall.
But keep in mind that you can't expect your website to get a lot of traffic right away, since long-tail keywords don't work that way right away.
Now that you know what your subtopics are, you can start planning out your content. Each main topic should have at least five subtopics.
4. Create a page structure.
After you've put topics that are related together, it's important to give your blog a structure.This will make it easier for people to find the information they're looking for and move around your blog.
So, how do you build something like this? Let's say you're putting together a content silo about web design. Now, "how to" is the subject on your main page. Let the pages you link to talk about "WordPress."
Now, on your main page, which is called "Web Design," you need to add an internal link to an H2 or H3 heading about WordPress.
You will also do the same thing on your subpage. For example, you'll make an H2 or H3 heading on your WordPress page and add an internal link to your main page, which is called "Web Design."
Basically, you set up a structure that makes it easy for people to look through your content and find the information they need.
5. Put out your content and link to it.
The next step is to make content for your pages and post it. Take your time and start by gathering information. If you're not sure how long your content should be, do a quick Google search on the same topic as yours.Now, take the first three posts and figure out how long they are on average. To make your content better than theirs, you need to add 10% more content to yours.
But it's not enough to just write a long post. They should be able to help your audience in some way. Use a lot of infographics, pictures, and videos to make it interesting.
Use headings, subheadings, and bullet points to make the documents easier to read. Keep your paragraphs short and strategically place your keywords so that they sound more natural.
Once your posts are ready, you can connect them.
So, that's all. Your content silos are ready. But don't forget to keep your content silos up-to-date.
This will help you move up in the search results and stay ahead of your competitors.
