Email marketing is a tried-and-true method of reaching out to potential consumers. You can't deny that email offers a high return on investment. In fact, for every dollar spent, you may earn $36 back!
However, in order to make sales or meet other corporate objectives, every marketer and salesperson needs efficient email sequences. Even for seasoned marketers, establishing email marketing sequences may get increasingly difficult with time.
This post will be useful if you want to increase the effectiveness of your email marketing in order to complete more business. We've compiled a list of best practises for creating efficient email sequences that can be used in any sector.
To warm up before getting further into the major issues, let's first learn more about email marketing sequences.
What is the definition of an email marketing sequence?
An email marketing sequence is essential for raising brand recognition and attracting consumers. In a nutshell, it refers to a sequence of emails sent to prospective consumers in order to persuade them to convert.Marketers often utilize software to generate and deliver email sequences, although others may do it by hand. However, each marketer may have various goals in mind while creating email sequences.
Some marketers want to observe the answers from their target groups. Others, on the other hand, may like to encourage people to sign up for their platforms or buy things from their storefronts. As a marketer, you should also have certain objectives in mind when building email sequences.
Important Email Sequence Aspects
There is no such thing as a one-size-fits-all email sequence. Every marketer must create email sequences that are tailored to their specific demands and objectives. However, here are some broad guidelines for creating high-converting emails.Personalization is a critical component of email marketing. It gives your email a more natural feel and makes it less like a one-size-fits-all advertising communication.
Visual media is very effective in attracting and engaging audiences. You may provide your target customers with photos, product explanation films, infographics, and social proof.
Killer subject lines are essential since they are the first thing your receivers see. To get them to open your email, you must use a customised subject line.
Language and layout are also key to driving sales from your email series. Use a linguistic style that is appropriate for your company. Furthermore, your email layout must be simple to read and comprehend.
CTAs are the agents who will influence the ultimate choices of audiences. Every email series you develop must have a clear and effective CTA. Furthermore, employing an appealing CTA design can improve your email performance.
The aspects listed above are critical components of your email marketing. The next session will go through the best practises for creating and converting email sequences in more detail.
How to Make Sales-Driven Email Sequences
In a sea of live-action and animated advertisements, email remains one of the most effective marketing tools. It is cost-effective and suited for small businesses looking to grow.Because your email marketing sequences will be seen by your target clients, you must construct them carefully. Using email software to automate your progress is one approach to helping you remain productive.
We've put up six different methods to generate email sequences for every organisation. Continue reading to learn more!
1. Establish Your Objectives
Marketers have many objectives. Identifying your goals allows you to develop better email sequences and more easily assess their success.If you want to increase sales, you should concentrate on encouraging them to take a free trial or schedule a meeting. As a result, your language, tone, CTA, and medium should all be relevant to your purpose.
Email marketing software also has a scheduling tool that allows audiences to easily establish a meeting date. Defining your objectives allows you to plan your sequence and locate the best combination to showcase your email.
2. Establish Enrollment Criteria
Creating enrollment criteria allows you to automate the delivery of email sequences to certain audiences. Your enrollment criteria will be the trigger for your email marketing software's automated system.You must create the requirements that classify contacts as prospects in order to set up your enrollment criteria. You may, for example, send your sequence to those who fill out your form, visit a certain page on your website, arrange a meeting, request a demo, or do anything else.
In general, you may use your CRM or email marketing software to define enrollment criteria. Some even allow you to automate the whole prospecting process.
3. Determine the Number of Emails You Desire
There is no set number of emails that should be included in your sequence. However, the best technique to determine how many emails to send is to observe your customers' behavior.To understand the sales cycle, you must first identify your buyer persona. You will discover the average time it takes for prospects to become customers. If your buyer persona is four weeks, for example, you must send at least two weekly emails to retain interest.
In such an instance, your sequence must include eight emails. Every email you send should provide value to your audience in order to entice them to respond.
4. Send the emails
Because your email marketing sequence will be sent to a large number of people, it's important to keep it evergreen. The most difficult element is to make it generic and also personable enough for your prospects, similar to customer service emails.You may tailor your email to your audience by referring to their name, company, or other personal information. The majority of email marketing software has personalization tools that allow you to automate everything.
A personal touch, such as greeting them by name or mentioning their company, is an excellent way to strike a balance in an evergreen email. Additionally, create helpful emails by identifying their concerns and proposing solutions.
To avoid misunderstandings, it is preferable to be direct. To get prospects to convert, clearly describe your goal, give media or social evidence when relevant, and include an enticing CTA.
5. Enter Your Sequence and Create Automation
After you have completed your email sequence, enter it into the system. You merely need to copy-paste your emails into your email program to complete this operation.Everything can be mechanised this way. To create the process, you must first set up automation. Using the previous work, you can define the prospect enrollment criteria and the activities that will cause the email to be sent.
Building an automated system also necessitates determining the time periods for each operation, such as sending follow-up or automated emails in response to certain requests.
6. Perform a Test
Before you finish anything, run a test. You or your teams may enroll to test whether the performance of your email sequence fulfills your expectations.You may check to verify whether your customization system, highlighted media, or other functionalities are working properly. It also allows you to view your email series on many devices.
If anything doesn't seem right, you may make changes right away. This allows you to create a successful email marketing sequence while avoiding minor errors.
Takeaway
Despite being a traditional method of approaching prospective clients, email marketing remains one of the most successful methods to increase revenue. Contacting prospects through email also helps you develop stronger connections with target audiences, which has long-term advantages.
Furthermore, worldwide email marketing income will continue to rise year after year. Email marketing revenue is expected to reach almost $11 billion by the end of 2023.
The information shown above may assist you in developing email marketing sequences. Your email software's intuitive nature will come in handy for automating any activity and making you more time-efficient.
