Not just a huge deal, but a HUGE deal, is your SEO presence.
That is, only if you desire increased traffic, leads, conversions, and sales.
Conversions, sales, and leads. Do you still want to pay attention?
The catch is that you need a strong SEO presence in order to obtain those three sought-after items. an excellent SEO presence. How do you construct it, too?
Of course, with a blog.
One of the best methods to appear in the SERPs is to blog (search engine results pages). Having a company blog is even more important if your SEO presence is important (which it is).
Why? Read on.
Why Blogging Will Improve Your Business
The best approach to increase visibility is probably by blogging. through search engines. Additionally, it will increase organic traffic to your website—that is, visitors who arrived without paying for ad space.
Yes, it provides free website traffic assistance. Is there a better option than free?
Another excellent reason why blogging benefits your business is as follows:
1. Content Is One of Google's First Ranking Factors
One of the main ranking elements used by Google is page quality, which it adores. The goal of SEO is a first-page ranking, which is something Google loves to achieve.
Of course, quality material has distinguishing qualities. If you have a blog, you can try to address each one in each post. This will improve both the ranking of your website and each individual page.
What follows is your material should work to achieve to rank:
. Be pertinent. The subject you write about should be both pertinent to what your readers want and relevant to your business. Naturally, utilizing keywords and key phrases in your content is another way to make it more relevant. But the focus is no longer on keyword density. Instead, it's about employing them organically throughout your blog entries and placing them in the appropriate places (H1s and H2, for example).
. Obtain the ideal length. Your blog's word count has an impact on how much traffic it receives. Reach the ideal duration, and you can see a significant increase in page visitors, leads, and conversions. The ideal course, according to HubSpot, is to go further. They conducted a study on Their most popular posts, the ones that garnered the greatest interaction, ranged in length from 2,250 to 2,500 words:
. Become thorough. Your posts should be lengthy and elaborate on pertinent subjects. Don't just skim the surface; instead, go deep into your subject to uncover hidden nuggets of knowledge that will benefit your readers.
Here is a portion of an infographic from Social Media Today that explains the advantages of blogging for increasing traffic:
2. A great conversion tool is blogging
Your blog may generate quality leads if you've optimized your content to draw in readers. A call-to-action may be included at the conclusion of each blog article to achieve this.
If your readers find your blog interesting and like reading it, Your CTAs may start to seem alluring. Anywhere your call-to-action directs them—to a landing page where they input their email addresses for an offer, or to one of your sales sites where you ask them to buy from you—if they take the desired step, you've successfully acquired a lead from a blog.
The greatest part: If you blog frequently, you'll have a ton of various lead-generating tools available that people can locate and search engines can index.
This introduces our following point.
3. Blogging Helps You Grow Over the Long Term
Making a blog and updating it produces material. Each article is a tool that has been customized to help consumers find you, rank you, and display your link in the SERPs.
The more blogs you produce, the Add more and more of these seeds to the Internet's soil. As search engines take note of how you've optimized each site, your postings gain traction. They also examine the quantity and quality of the information you provide, the age of your website, and the websites that link back to you.
Your content harvest will thrive better the more seeds you have in the ground. The initial seeds you sowed will eventually develop into sprouts, saplings, and fully grown trees as time goes on. They'll fan out throughout the Internet on broad, spreading branches.
Here is a fantastic blogging statistic to support that: Business websites with 401–1,000 pages typically generate six times more leads than those with only 51–100 pages. pages.
additional sites and blogs. more leads with more pages. More leads means more sales. You see what I mean.
It works, but it takes time and persistence. Start a blog if you want a content forest that will help you stand out.
Conclusion: Your best SEO tool may be a blog.
Like that weak Greek youth who develops into Hercules (with aid, according to Disney) with the help of a high-quality blog, your brand may go from nothing to hero with the use of a blog.
Why? Considering how effective search engine optimization is for blogs.
Other advantages of blogs:
. They are quite simple to begin. Like, absurdly simple. You simply need a reliable blogging platform for your website, like WordPress.
. They're amusing. They give your website some personality and liveliness. and they encourage participation, dialogue, and sharing.
. They present you as a specialist in your area. It's a noble endeavor because you are giving information that you have acquired through arduous labor, experience, and effort.
Once you're persuaded, you should start blogging. After all, there's never been a better opportunity to increase your SEO presence than now.
